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BBA in Sports Management

(BBA in Sports Management) Duration- 3 Years
Glocal University In Association with SPAA India

Introduction -

“Sports management is the study of planning, supervising and organizing various sporting activities like international and domestic tournaments for cricket, football, hockey, golf, and several other games”.

With Indian sports star like Saina Nehwal, Sania Mirza, Virat Kohli, P.V Sindhu, Sakshi Malik etc making international headlines and major Bollywood stars like Salman, Shahrukh, Abhishek, Sunil Shetty and Amir portraying sports stars in movies the image of sports in India is undergoing a sea change. With this background, what India does not have is a bunch of professionally trained sports managers to become personal managers of the rising stars, event managers to organize big events, people who shall liaise at international level to clinch international deals and so on. This is the very thing that BBA in Sports Management intends to do.

Salient Features -

Until a few years back sports management was not taken seriously by Indian students. But with the globalization a career in sport and games especially in management position have really become very lucrative one these days, as there are huge amounts of money, name, fame, glamour and media attention in one stroke.

Additional Salient Features -

An individual with a BBA degree in Sports Management will attain the highest level of knowledge in Sports Management and thus have the most lucrative and managerial opportunities available to him in various segments such as Sports Marketing , Sports Media, Sports Apparel & Merchandising etc.

  • Sports marketing
  • Sponsorship, marketing and merchandise of sport
  • Sports event staging
  • Communication with the press and media
  • Sponsorship and broadcasting
  • Sports medicine, Journalism entrepreneurship

Subject Area -

Concept of Sports Mgmt. - Sports Management is a relatively new concept in India taught in very few institutes across the country. Sports and games are important for the holistic development of the individual. Today, sports of several kinds are played across nations and with the passage of time huge amounts of money, name, fame, and glamour and media attention have become an integral part of any sport.

History of Sports Mgmt. - The “History and management of sport” department includes two of the main scientific directions in sport science and the preparation of specialists. Still in 1900 when the first course for preparation of specialists in the areas of physical education and sport in Bulgaria began, these two disciplines – history and organization (management of sport) were included in it.

Students specialized in certain programs like -

  • Sports Management
  • Sports Manufacturing
  • Sports HRM
  • Sports Marketing
  • Sports IT
  • Sports Financial Management

International Exposure -

a - International Sports Internships – Even during the program, we emphasizes on practical training for our students. Therefore, internships serve an integral part of the program so that students are exposed to acquire first-hand practical knowledge and experience. Students are encouraged to excel during the course of their program and aspire for international internships. We assist selected students in sourcing such opportunities, as part of our commitment towards providing importance to practical training.

b - International Curriculum Tie ups – In this regards, we are planning to reach out every year to some of the leading Sports Management Institutes in the world, to constantly update our curriculum with the latest developments, laws, case studies and events prevailing in the sports domain. Armed with the latest international knowledge, our students are enabled to counter the fierce sports arena anywhere in the world.

c - Foreign Sports Tours Collaboration with SPAA INDIA – In collaboration with SPAA INDIA , Glocal University will arrange Sports Tours also only for BBA (Sports Mgmt.) Students to various Countries for Ex; Srilanka, Dubai, Nepal, Malaysia etc.

Job Opportunities – “Professional sports management companies are coming up in big ways all across the country especially in metro and other big cities of the country”. The objective of our University programs is – to train the individuals in the world of sports, who wish to focus their professional careers in sports management, also for professionals in the field of sports who wish to update their knowledge, professionals from other fields of knowledge who wish to enter the sports world, or professional athletes who, having retired from competition, aspire to continue in the sports arena as managers.

For an Example in India we do have some International Level Sport leagues in which International Players also playing like Indian Premier League (IPL), Indian Soccer League (ISL), and Pro- Kabbadi League etc.

Eligibility Criteria -

  • The candidate should have 10+2 Pass (In any Stream) from a recognized Board.

For more details regarding fee structure, career oppportunity, etc reach us at:

+91-8394000108 (For BBA in Sports Management)